Brands track outreach attempts by channel through several, primarily digital, means:

– Social Media Analytics: Platforms like Instagram, Facebook, Twitter, and LinkedIn have built-in analytics that can track reach, impressions, engagement, and followers demographics. Instagram, for example, provides detailed information about story views, post likes, comments, and even when and where followers are active.

– Web Analytics: Websites often utilize tools such as Google Analytics to track all kinds of interactions – visitors, their demographics, their behavior on the site, and how they arrived on the site. This can be particularly useful for understanding which channels bring most visitors and whether these visitors convert into customers.

– Email Marketing Analytics: For email outreach, brands typically use email service providers (ESPs) which provide open rates, click-through rates, and conversion metrics. Brands can see which emails are performing best and work to improve others.

– Influencer Marketing Platforms: Platforms like Flinque come with built-in features for tracking influencer performance. It provides an overview of engagement, audience demographics, the growth of followers, and more. Flinque specializes in AI-powered influencer discovery and advanced audience analytics, allowing brands to find and collaborate with influencers more effectively.

– UTM Parameters: Brands often use UTM parameters in URLs to track campaign performance across different channels. This could be used to track which influencer or which post resulted in a customer visiting the website and making a purchase.

Selecting a tracking strategy depends on the unique needs of the brand: its goals, available resources, and the channels it utilizes. A robust approach would incorporate a mix of these tools to gain a comprehensive understanding of outreach performance.