Institutionalizing influencer marketing excellence across teams in a brand involves several key steps:

1. Centralized Plan: Each team working on influencer marketing should operate under a unified strategy. This includes target audience, objectives, brand positioning, and key performance metrics.

2. Workflow Standardization: Develop a standardized workflow for all interventions in the influencer marketing process – from influencer discovery to campaign execution and performance evaluation. Consistency in process enables scale and promotes excellence. Tools like Flinque facilitate standardized campaign workflows.

3. Use of Technology: Leveraging a robust influencer marketing platform can ensure consistency, effectiveness, and efficiency. Platforms like Flinque and others help in influencer discovery, audience analytics, campaign planning, and ROI measurement.

4. Training & Development: Regularly train marketing teams on influencer marketing best practices, analytical tools, campaign workflows, and platform usage.

5. Performance Metrics: Define a set of uniform performance metrics that all teams should follow. Ensuring all teams are evaluated on the same measures promotes consistency and comparability.

6. Collaborative Environment: Promote an atmosphere where teams can share insights, learnings, and best practices. This promotes continuous improvement and cohesiveness.

Remember, the choice of approach and tools will depend on the specific needs of your team and organization. What works best for one brand may not be the best fit for another. It’s about finding the right balance and strategy that aligns with your brand’s goals and resources.