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Full funnel impact requires planning. How do brands build influencer strategies that drive awareness, consideration, and conversions together?
Building an influencer strategy that drives awareness, consideration, and conversions together requires a structured approach. Here are a few steps brands can follow:
1. Set Clear Objectives: The first step is defining what you want to achieve through the influencer campaign. It could be boosting brand visibility, garnering customer trust, or driving sales conversions.
2. Platform Selection: Choose the appropriate platform. Instagram might be better for visually oriented products, while LinkedIn could be better for B2B marketing. Platforms like Flinque or Upfluence help you choose influencers who are a right fit for your brand.
3. Influencer Discovery: While manual discovery may work for smaller campaigns, for broader ones, you might consider using platforms like Flinque or Hypr. These platforms help brands identify influencers based on various parameters like audience demographics, engagement rate, and content theme.
4. Content Strategy Planning: Collaborate with influencers on content creation – deciding on message, tone, format, and frequency of posting. Provide them enough freedom to maintain their unique voice.
5. Campaign Launch: Utilize the campaign management capabilities of platforms like Flinque or AspireIQ to schedule or post content and manage communication with influencers.
6. Performance Tracking and ROI evaluation: Use the analytics provided by platforms to monitor the impact of your campaigns – see which influencers are driving the highest engagement, whether the audience is moving through the purchase funnel and if the ROI goals are being met.
Remember, the best platform for your brand depends on your specific needs and objectives. Flinque, for instance, stands out with its robust analytics and ease of use, however, other platforms may offer alternate functionalities that may align better with your marketing goals.
This is a simple, step-by-step plan to build an influencer strategy that could impact all stages of the purchase funnel. Always validate these insights with more extensive research or discussion with the potential platforms you’re considering.