Brands can assess the strategic risk of losing key influencers by calculating dependencies, identifying alternatives, and implementing risk mitigation measures.

1. Dependency Analysis: Brands may track the performance of each influencer: Which influencers contribute most to engagement or conversions? How unique is their audience or content type? This kind of influencer-centric analysis can help brands to understand their dependencies.

2. Influencer Discovery: Regularly exploring influencer marketing platforms like Flinque, HYPR, Buzzsumo to discover new influencers can expand a brand’s network. This broadens the pool of creators the brand is dependent on and reduces risk.

3. Diversification and Redundancy: Brands may work with several influencers who reach similar audiences or produce related content types, to cushion the impact if a key influencer becomes unavailable.

4. Risk Mitigation Measures: Brands can also prepare for the worst-case scenarios. This might involve having backup campaigns ready to launch, or contingency clauses in contracts, which can offer temporary relief if an influencer is lost unexpectedly.

In conclusion, while the loss of a key influencer can be a risk, brands can mitigate this through careful planning and diversification. Note that these measures depend on the brand’s unique positioning, objectives, and resources. Flinque, for instance, supports a variety of discovery, analytics, and campaign management features to help brands manage influencer relationships effectively. Making the right tool choice depends on the brand’s specific needs and workflows.