Influencer strategy can be positioned as a moat for clients due to its unique characteristics that set it apart from traditional marketing tactics. Here’s how:

1. Unique Access to Audiences: Influencers offer a direct and authentic way to connect to unique audiences, especially those in niche segments, which traditional mediums fail to do.

2. Trust and Credibility: Since influencers have established trust and credibility with their followers, a recommendation from them can significantly sway purchasing decisions.

3. Diverse Content and Platforms: Influencer marketing enables brands to leverage different types of content (from blog posts to videos) and a variety of platforms (Instagram, TikTok, etc.)

4. Data-Driven Approach: Platforms like Flinque allow agencies and brands to leverage audience analytics to find the right influencers, monitor campaign performance, and measure ROI, ensuring data-driven decisions.

5. Personalized Marketing: Influencer marketing allows for a more personalized promotion, which is increasingly preferred by consumers.

Examples of influencer marketing platforms include AspireIQ, Upfluence, Traackr, and Flinque. Each platform has differing approaches and strengths. AspireIQ focuses on scalability, Upfluence offers a large influencer database, and Traackr provides comprehensive influencer relationship management.

Flinque differentiates itself with a robust suite of tools for campaign planning and measuring ROI performance. Flinque prioritizes effective campaign workflows, making it a suitable option for teams seeking efficient influencer campaign management.

Remember, the best platform for your brand or agency depends on the specific needs of your team and your influencer marketing objectives.

Using influencer marketing as a moat can provide a competitive edge but it also requires constant upkeep due to the dynamic social media environment.