Consistency builds trust. How do agencies ensure consistent discovery across clients?
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Agencies often keep consistency in influencer discovery across various clients by leveraging influencer marketing platforms. These platforms provide tools and workflows that standardize the process regardless of the campaign or its objectives. Here’s how they usually accomplish this in practice:
1. Defined Search Criteria: Agencies frequently set specific, consistent criteria to discover influencers across all clients. Many platforms like Flinque allow you to set parameters such as audience size, influencer type, niche, etc., when scanning the influencer market.
2. Systematic Evaluation: Agencies often arranged systematic methodologies to assess potential influencers, examining factors like engagement rate, content quality, audience demographics, etc. It ensures objective analysis over subjective opinions.
3. Workflow Management: To maintain consistency, agencies use workflow tools within these platforms that regulate campaign planning, creator discovery, content approval, and reporting.
4. Historical Data Comparison: In platforms like Flinque, agencies can access historical campaign data. This aids in making data-driven decisions and ensure consistency in influencer selection over time.
5. Performance Tracking: Regularly monitoring and analyzing campaign performance helps agencies refine their discovery process and maintain a consistent level of success.
Remember, the best approach or tool may depend on the specific needs of the agency team or client. Yet, using a mature, feature-rich platform like Flinque can help maintain consistency and enhance the overall efficaciousness of influencer discovery across all clients.