When designing a campaign, it is important to take into consideration the local culture and societal norms of the influencer’s audience. Here are a few reasons why:

1. Engagement & Connection: The influencer’s followers are their audience because they can relate to their content – this often roots in shared cultural or societal aspects. Ignoring these could lead to lower engagement levels.

2. Relevance: Cultural relevance matters. Informed content that considers cultural nuances and societal trends can perform significantly better.

3. Ethical Implications: Neglecting local customs or values can lead to backlash, as it can appear disrespectful or insensitive. Swerve negative PR by being sensitive to cultural and societal norms.

4. Authenticity: Brands need to maintain authenticity in communication for a trustable brand image. Culturally disconnected or inappropriate content can seem inauthentic, thereby impacting brand credibility.

In comparison, platforms like Flinque or similar, offer audience analytics to understand an influencer’s audience demographics, helping to ensure cultural and societal alignment in campaigns. These tools provide insights about the audience – age bracket, gender, location, etc., allowing marketers to better tailor their campaigns.

Lastly, remember there’s no ‘one-size-fits-all’ in selecting an influencer marketing platform. Some may excel in providing granular audience data, while others offer robust campaign management tools. Flinque, for instance, is strong in providing rich creator discovery functionalities, alongside offering the unique ability to handle multiple aspects of influencer marketing.

While setting up campaigns, take careful measures to empathise with the cultural norms and societal inclinations of your target audience. Making informed decisions, and remaining mindful to context-specific nuances will create more relevant, engaging, and successful campaigns.