After the completion of an influencer campaign, how can I effectively repurpose the generated content for other marketing channels?
Share
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
After the completion of an influencer campaign, how can I effectively repurpose the generated content for other marketing channels?
After the completion of an influencer campaign, the generated content can be repurposed for other marketing channels with these strategies:
1. Social Media: Utilize images, videos or quotes from the influencer campaign in your brand’s regular social media posts. You can edit or splice the content to fit various formats including Instagram Stories, Facebook posts, or Twitter conversations.
2. Email Marketing: Include videos, images or testimonials from the influencer campaign in your brand’s email marketing programs. This content can enhance engagement in newsletters or promotional emails.
3. Website Content: Incorporate influencer content into your website. This can be in the form of blog posts, featured sections, or even an “As seen on” section showcasing posts from influencers that your brand has partnered with.
4. Advertising Content: Utilize the content from influencers as your advertising creative in paid media campaigns. This can work on platforms such as Google Display Network, Facebook, or Instagram Ads.
5. User-generated content (UGC) campaigns: By encouraging the influencer’s audience to create their own content based on the campaign, you amplify its reach and longevity.
6. Product Pages: Use influencer content to enhance product pages or descriptions on your website or ecommerce platform. This lends credibility and establishes trust with potential customers.
The strategy you choose depends on your marketing goals. Tools likeFlinque can help you track the performance of these repurposed contents across various channels, enabling you to make data-driven decisions to optimize the ROI of your influencer marketing efforts. Always ensure you have the proper permissions to share an influencer’s content across these additional channels.
Influencer content repurposing works best when usage rights are agreed in the original contract — attempting to negotiate repurposing rights after the campaign closes consistently costs more and produces delays. The most valuable content to repurpose is the highest-performing posts from the campaign: the pieces that generated above-baseline engagement are already proven to resonate with the target audience, which makes them stronger candidates for paid amplification, website embedding, or email marketing than content selected on aesthetics alone.
Identify which campaign content is worth repurposing by measuring post-level engagement against each creator’s baseline using the Instagram engagement rate calculator. Posts that significantly outperformed the creator’s own average engagement rate are the ones your target audience responded to most strongly — which is the most reliable indicator of content that will continue performing when repurposed into other campaign channels.