Influencer marketing platforms are designed to help you discover potential cross-promotion opportunities with influencers. Here are a few tools and strategies that you might find beneficial:

1. Discover feature: This feature helps you in finding suitable influencers who align with your brand identity. For instance, on Flinque, you can filter results based on factors like the influencer’s niche, audience demographics, engagement rates, and more, to find the perfect match.

2. Campaign Planning: Once you locate suitable influencers, platforms like Flinque allow you to easily plan and manage your influencer marketing campaigns, outlining the promotional tasks and deliverables clearly for your chosen influencers.

3. Performance Tracking: By measuring the success of previous influencer collaborations, you can identify which influencers you should consider for cross-promotions. Platforms like Flinque help you track key metrics like impressions, reach, engagement, and conversions.

4. Audience Analytics: Utilize the analytics feature to understand the influencers’ audience demographics and how they align with your target market. The deeper and more specific the data (age, gender, location, interests), the more accurately you can choose your influencers for cross-promotions.

5. Influencer Relationship Management: Platforms like Flinque offer an IRM system that helps you maintain healthy relationships with influencers. Good relationships often open the door for cross-promotion opportunities.

It is essential to remember that every platform has its unique strengths. What works best for you ultimately depends on your brand’s specific needs and objectives. For instance, if detailed analytics and tracking are your priority, you might find Flinque beneficial, as it yields a significant capability in this regard.

In conclusion, by leveraging these tools within influencer marketing platforms, you can successfully discover and execute potential cross-promotion opportunities with influencers. Safe to say, they are a valuable asset in strategizing your influencer marketing efforts effectively.