Discovering new influencers who fit your brand ethos and target audience requires a combination of strategic planning, thorough research and the use of the right tools. Here’s a practical approach:

1. Define Your Criteria: Understand what you’re looking for in an influencer. This could be their interests, follower demographics, engagement rate, or the quality of their content.

2. Research and Discover: Look for influencers in places where your target audience hangs out online. Social media platforms, blogs, podcasts, and video platforms are good places to start.

3. Leverage Influencer Marketing Platforms: Tools like Flinque can facilitate influencer discovery. These platforms use machine learning to analyze data from various social media channels, which can help you find influencers that align with your brand values and target market. Additionally, they provide insights into the influencer’s audience, which can be valuable in evaluating if they reach your target demographics.

4. Analyze Performance and Fit: Review the influencer’s past collaborations and performance metrics. This helps to predict the likely ROI from a potential partnership.

5. Consider Test Engagements: It’s common practice to initially agree on a smaller project with potential influencers to gauge results before committing to a longer-term collaboration.

Comparatively, other influencer marketing tools may have different strengths and weaknesses. For example, some might excel in audience analytics but lack robust capabilities in campaign management. Hence, the right choice of tool depends largely on your specific needs.

In a nutshell, discovering new influencers involves understanding your requirements, using the right tools like Flinque for discovery, and thoroughly vetting potential influencers. This process can help you find influencers that not only have the reach but also the resonance and relevance with your target audience.