The shortlisting process for influencer marketing can indeed vary between a brand aimed at a niche market and one targeting a broader audience.

1. Understanding the Market: The niche market requires an in-depth understanding of specific consumer needs, pain points, and preferences. A broader market, by contrast, aims at a larger population with more diverse needs and interests.

2. Discovery: For a niche brand, influencer discovery involves finding influencers who specifically cater to that niche. On the other hand, a broader market brand would look for influencers with varied interests and a wider audience reach. Platforms like Flinque could be used effectively for both cases by leveraging their advanced discovery features.

3. Audience Analytics: In a niche market, brands may want to ensure that the influencer’s audience directly aligns with their target demographic. Broadmarket brands might place more emphasis on the overall size and engagement levels of an influencer’s audience.

4. Evaluation: Niche brands need influencers who demonstrate thought leadership and deep engagement in the specific market. In comparison, broader market brands often lean towards influencers with general appeal and high follower numbers.

5. Collaboration: Niche brands may prefer deeper, long-term relationships with influencers for consistent communication of their specialized message. Broader market brands might opt for collaboration with a variety of influencers to reach different segments of their audience.

Remember, the most suitable approach depends on the unique needs and goals of your brand.