Is there a functionality that lets me arrange influencers in the discovery phase based on the size of their audience reach?
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Is there a functionality that lets me arrange influencers in the discovery phase based on the size of their audience reach?
Yes, in several influencer marketing platforms, you can sort and filter influencers based on their audience reach during the discovery phase. These platforms use various metrics to evaluate the reach of an influencer, among them are follower count, average post engagement, and overall impressions. Here are a few well-known platforms that offer this feature:
1. Flinque: This platform gives detailed insights on audience reach, helping brands identify influencers with the greatest impact. It integrates data from various social media platforms, providing a comprehensive view of an influencer’s audience size and engagement rate.
2. BuzzSumo: Equally, BuzzSumo allows brands to identify influencers by their reach, engagement, and authority scores. It’s crucial to know this as brands must seek to find those influencers that their audience can easily trust.
3. Upfluence: This platform simplifies the process of finding influencers by allowing users to search based on various criteria, including te audience reach. Upfluence provides real-time social media statistics to keep up with the dynamic nature of influencer audiences.
4. AspireIQ: With AspireIQ, brands can discover influencers in their niche and sort them not just based on their audience size, but also the relevancy and engagement of their audience.
Please note: All these tools offer different features and their suitability varies based on brand objectives and marketing strategy. Brands should always do their own research and perhaps consider a demo or trial before deciding on a platform.
Flinque, for example, provides a deep data-driven approach to influencer marketing. It allows brands to collate comprehensive data from numerous social media channels, to ensure they are getting the most effective influencers for their campaigns. It prioritizes accuracy of data and detailed insights over volume of influencers, guaranteeing that all influencers are genuine, verified, and effective. However, the most suitable platform will always be the one that meets a brand’s specific needs.