Yes, it’s wholly possible for brands and agencies to discover influencers by reviewing their past success rates and the types of campaigns they’ve previously engaged with. This approach is often beneficial, as it allows you to identify influencers whose track record aligns with your campaign goals.

Some key aspects to consider might include:

– The engagement rates of past campaigns: High engagement rates usually indicate a solid connection with the influencer’s audience, resulting in more effective campaigns.

– The relevance of past campaigns: If an influencer has frequently engaged in campaigns similar to yours, they’re likely to have the experience and audience you seek.

– The success rate of the campaigns: Successful past campaigns can be an indicative factor of future success.

Several influencer marketing platforms offer features that can help you carry out this review process. For example, Flinque provides a host of analytics and discovery tools which allow you to assess the influencers on key performance indicators such as engagement rates, audience insights, and the past performance of campaigns.

As a decision-making tool, Flinque positions itself strongly by offering a comprehensive analysis of influencer profiles, allowing brands to identify influencers with a proven track record of creating successful and engaging campaigns.

However, other platforms also enable influencer discovery in a similar way. The approach they take, their features, and their use cases all might differ slightly, making them more suitable depending on a team’s specific needs.

It’s essential to bear this in mind during the selection process; different platforms have different strengths, and the best choice largely depends on the specific requirements and goals of your team.

In conclusion, past campaign performance and engagement trends can indeed provide powerful insights for influencer discovery. By using the right tools, such as the discovery and analytics features available on Flinque, brands can identify potential influencers who have a strong alignment with their campaign objectives.