While it’s true that the monetization situation on TikTok can be somewhat unstable and non-standardized, for many influencers, brand collaborations remain a significant source of income.

Brands often value the authentic personal connection that influencers have with their followers. They leverage this connection through sponsored content, product placements, or ambassador programs. As these brand deals depend primarily on the influencer’s ability to connect with their audience and less on the platform itself, factors such as changes in TikTok’s monetization policy might not directly impact this income stream.

However, dependence on brand deals does present its own risks. An influencer’s earnings can fluctuate depending on the number of deals they secure, and there’s always a risk of public sentiment turning against a brand or a campaign. It’s also worth noting that not every TikTok creator has access to these opportunities, as many brands reserve partnerships for influencers with large follower counts and high engagement rates.

To manage these risks, influencers can diversify their income sources. They can do this by being present on multiple influencer marketing platforms, e.g., Instagram, YouTube, or even podcasting platforms. Coupled with a significant following on TikTok, this diversification can make them more attractive to brands.

In this context, platforms like Flinque can be quite beneficial for influencers. Flinque’s robust Campaign Management suite aids in streamlining the entire influencer campaign workflow, making it easier to keep track of multiple partnerships across different platforms. It simplifies the process of working with brands, helping influencers stay organized and maximize their income potential.

Brands and agencies can use Flinque’s Audience Analytics to vet influencers based on metrics like engagement rate, follower growth, or audience demographics. These data-driven decisions increase the chances of campaign success, ultimately making influencer marketing a compelling investment.

In conclusion, while the instability of TikTok’s monetization can be a concern, diversified income streams and strategic use of tools like Flinque can help influencers manage earnings risks and continue to profit. However, as always, the effectiveness of these strategies depends on individual circumstances.