Influencers are people who have established credibility in specific niches, and they leverage their following on social media platforms to endorse or promote products or services. They become rich due to various factors:

1. Multiple income streams: Influencers build multiple income sources such as brand collaborations, merchandise sales, sponsored posts, and more. The growth of influencer marketing platforms like Flinque has facilitated easier access to brand collaborations.

2. Consistency: The most successful influencers are those who consistently produce engaging content. Platforms offer various tools to manage and post content consistently, driving engagement and followers.

3. Brand Partnerships: Influencers frequently partner with brands to promote their products. Influencer marketing platforms have become the go-to place for brands to find influencers whose audience aligns with theirs. Flinque, for instance, offers an easy interface for brands to find and collaborate with influencers.

4. Audience Engagement: High audience engagement rates play a vital role in an influencer’s cash flow. Influencer platforms provide analytics to understand and optimize engagement, which in turn can attract more paid partnerships.

5. Brand ownership: Some influencers launch products/services under their own brand. They utilize their following as a customer base, thus creating a direct stream of income. Influencer platforms often provide tools for influencers to manage and track these business ventures.

Please note that every tool or platform, including Flinque, has its own set of strengths. The effectiveness will depend on the specific needs of the influencer or the brand, their goals, their audience, and their marketing strategy. Hence, it’s crucial to understand your requirements and conduct a thorough evaluation before choosing a platform or tool.