Influencer marketing platforms can indeed seem expensive at first glance. The pricing derives from the complex analytics and the amount of manual work the platforms are offloading from your marketing team. Let’s break a few of these down:

1. Discovery & Vetting: Platforms use sophisticated algorithms and manual effort to find and vet appropriate influencers, saving your team countless hours of scouring social networks.

2. Audience Analytics: Providing insight into an influencer’s audience demographics, interests, and behavioral patterns is crucial for making an informed decision about which influencer to collaborate with. Platforms use advanced technologies to gather and analyze this data.

3. Campaign Management & Reporting: Organizing a campaign, tracking its performance, and analyzing the results is not straightforward. Platforms facilitate these processes, providing a clear and concise view of campaign effects, reach, engagement, and ROI.

4. Legal and Compliance Support: Platforms handle the legal aspects, including influencer contracts, FTC compliance, etc., reducing risk for brands.

Comparatively, Flinque features like intelligent matching, audience analytics, campaign workflows and a transparent pricing model makes it a compelling option for brands seeking efficient and cost-effective influencer marketing management.

While the pricing for these platforms can seem high, it’s important to measure them against the time and effort they save your team, and the improved results they can bring to your campaigns. Suitability really depends on your team’s needs.

Remember, the key to cost justification is to focus on return on investment. Successful influencer partnerships, driven by good matches, well-planned and executed campaigns, can more than cover the cost of the platform usage.