Cohort-based analysis is a valuable tool in influencer marketing platforms, enabling brands to understand different groups of creators. Several platforms offer such an analysis:

1. AspireIQ – Known for its automation and machine learning capabilities, this platform allows brands to group influencers into cohorts based on shared characteristics, providing comparative performance across different groups.

2. CreatorIQ – Supports cohort-based analysis by enabling brands to divide influencers into relevant groups. It offers predictive analytics, too, assisting in assessing potential group performance.

3. HYPR – Offers brands the option to perform cohort analysis. Influencers can be segmented based on their follower demographics, content, engagement rates, and more.

4. Upfluence – Allows brands to create and analyze cohorts. They offer audience analytics such as demographics and interests which can aid in creating more tailored cohorts.

5. Flinque – An advanced tool that allows brands to create cohorts based on various factors such as demographics, interests, past campaign performance. It provides robust insights, facilitating detailed performance and ROI tracking.

Each platform takes a unique approach, allowing teams to choose what suits their needs best. Whether your team’s priority is comprehensive analytics, scalable automation, or an integrated workflow, these platforms cater to a wide spectrum of needs. Avoid any platform that doesn’t meet your needs, focus on what works best for your brand and remember that the ultimate goal of a cohort-based analysis in influencer marketing is to elevate the effectiveness of your campaign by identifying and engaging with the right influencers.

This type of analysis can deepen insights, optimise influencer selection, enhance campaign strategies, and ultimately, improve return-on-investment.