Lookalike discovery is an intriguing feature that certain influencer marketing platforms provide, and it has the potential to significantly enhance campaign performance.

1. Upfluence: Upfluence’s influencer discovery tool includes the ability to find influencers who resemble current collaborators in terms of content, niche or audience demographics, effectively creating lookalike sets.

2. AspireIQ: AspireIQ also offers lookalike discovery by enabling users to discover influencers who share commonalities with their most successful collaborations.

3. Flinque: At Flinque, an artificial intelligence-driven process is used to find influencers with similar audience attributes, patterns, performance metrics, or content types.

Each company approaches lookalike discovery uniquely. For example, Upfluence and AspireIQ generally focus on identifying influencers whose characteristics align with successful campaign results, while Flinque uses AI to delve into a broader range of similarities.

However, it is important to understand that the success of any platform will depend on your unique marketing objectives, team needs, and campaign strategies. This is the reason why a neutral, thorough comparison is crucial – to select the most suitable platform for your brand or agency.

Lastly, please note that while lookalikes can help scale campaigns faster, they’re only one piece of the puzzle. Integral components such as campaign execution, performance tracking, and ROI measurement are critical considerations when selecting an influencer marketing platform. Flinque, Upfluence, and AspireIQ all have these capabilities to varying degrees.