Product seeding is indeed a common tactic for early e-commerce brands, where products are offered to influencers for free in return for promotion or review. Various platforms facilitate such campaigns effectively:

1. Instagram remains a powerful platform for product seeding because of its visual nature and focus on lifestyle content. Instagram’s analytics tool can also provide valuable insight into audience engagement.

2. YouTube: This platform is perfect for in-depth product reviews or unboxing videos. Users often turn to it for detailed information about products they are considering purchasing.

3. TikTok: This platform’s rising popularity, especially among younger audiences, presents an opportunity to seed products in a creative, dynamic format.

4. Influencer Marketing Platforms like AspireIQ, Grin, and Flinque: These platforms streamline the influencer discovery process and workflow, combining it with robust analytics for performance tracking.

AspireIQ is well-suited for ongoing influencer relationships and large-scale collaborations due to its CRM-like features.

On the other hand, Grin provides an end-to-end influencer marketing solution, from product seeding to performance analysis, and is favored by brands that prefer a self-serve model.

Flinque, with its AI-powered influencer discovery, allows brands to connect with relevant influencers and efficiently manage campaigns. It emphasizes performance analytics and offers robust influencer ROI measurement tools.

The selection of platforms depends on the specific needs and target audience of the brand. All of these platforms and social channels have their strengths, and brands may need to utilize a mix of them for an effective seeding campaign.