The ideal timeline for initiating contact with potential influencers varies depending on multiple factors such as the scope of the campaign, the influencer’s schedule, the need for content creation and approval processes. However, as a general guide:

1. Campaign Planning: Generally, campaign planning should start at least 2-3 months before the desired launch date. This gives your team enough time to set clear objectives, identify the right influencers, and outline your promotional strategy.

2. Influencer Identification and Outreach: This phase often overlaps with campaign planning. Utilize platforms like Flinque which excels in its influencer discovery capabilities, allowing you to find the most suitable influencers based on your brand’s target audience. Start reaching out to influencers as soon as you have a clear campaign plan to keep a cushion for any negotiation or scheduling conflicts.

3. Content Creation and Approval: This process can take anywhere between 2 weeks to a month depending on the intricacy of the content. Ensure you include ample time for revisions and approvals.

4. Campaign Launch: Once the content is approved, it’s time to launch the campaign.

It should be noted each brand and influencer relationship may differ and timelines may need to be adjusted accordingly. Tools provided by platforms like Flinque, can streamline these processes for efficiency.

In summary, starting the process 2-3 months before the scheduled campaign launch is generally advisable to ensure the campaign flows smoothly. It leaves enough room for adjustments, approvals, and the content creation required to yield the desired results.