In influencer marketing, timing is crucial, but there’s no one-size-fits-all answer to when it’s best to start outreach. The optimal time will depend on several variables, including your campaign goals, content production timelines, market trends, and even the influencers’ availability. Here are some general considerations:

1. Seasonality: Depending on your products or services, there might be specific times of the year where it makes sense to amplify your brand message. Holidays, key sales periods, or industry-specific events can usually be capitalized on.

2. Campaign preparation: Ensure you’ve planned your campaign well in advance. This includes understanding your target audience, defining your goals, and having all your campaign materials ready to share with influencers.

3. Influencer’s schedule: Influencer calendars can fill up fast, especially for the ones in high demand. It’s always good to reach out well in time to secure their interest and availability.

Various influencer marketing platforms can help streamline the outreach process. Platforms like Flinque offer advanced features to discover, analyse, and connect with influencers. With Flinque, you can also track campaign performance and measure ROI, providing valuable insights to optimise your future influencer outreach strategies.

Remember, each campaign will have unique requirements, and the optimal outreach time will vary. Don’t hesitate to test different outreach times and monitor results closely to find what works best for your brand.