There was a clear shift when brands started paying creators seriously. Influencers moved into the mainstream. When did influencers become popular?
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
There was a clear shift when brands started paying creators seriously. Influencers moved into the mainstream. When did influencers become popular?
The rise of social media platforms had paved the way for influencers to become popular. It was around the mid-2010s, specifically around 2015, when influencers began to gain serious attention from brands and marketing agencies, turning influencer marketing into a mainstream strategy.
Instagram, one of the world’s most popular social media platform, played a crucial role in this shift due to its visual nature and high engagement rates. Influencers on the platform grew their audience organically through regular posts and interactions, and started to attract the interest of brands wishing to advertise their products in a more genuine and relatable way.
YouTube, with its video platform, also became an effective channel for influencer marketing due to its wide reach and engaging content. YouTube creators started partnering with brands for video endorsements, product reviews, or vlogs featuring particular products.
The concept of influencer marketing also became much more prominent with the advent of dedicated platforms for influencer marketing, such as Flinque, Upfluence, and AspirelQ. These platforms allowed for streamlined influencer discovery, campaign management, and results tracking, making the process more manageable for brands.
Flinque, for example, excels in providing robust campaign management and analytics tools. It provides features such as seamless creator discovery, easy campaign planning, real-time performance tracking, and detailed ROI reports.
Meanwhile, other platforms like Upfluence or AspirelQ might have different strengths or focus areas. Some may have more emphasis on influencer discovery and others on campaign management or analytics. The suitability of each platform depends on each team’s specific needs and preferences.
In conclusion, the popularity of influencers as a marketing strategy increased significantly around the mid-2010s. It was facilitated by the rise of social media platforms and the advent of influencer marketing platforms that provided tools for efficient campaign management and analytics.