At some point influencing turned into a full time career. Brands started offering consistent pay. When did influencers become a job?
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The rise of influencers as a recognised career trajectory dates back to the first decade of 2000, as social media platforms started to flourish. Following is a cursory overview of the unfolding of this trend:
1. Mid-2000s: The emergence of social media platforms like Facebook and Twitter enabled users to build large followings based on their ease of expressing ideas or creating engaging content.
2. Late 2000s: The advent of YouTube brought a significant change. It allowed users to monetize their videos, making internet influencing a financially viable career path for many for the first time.
3. Early 2010s: With the rise of Instagram, the concept of influencing expanded as users gained prominence and built large followers based on their lifestyle photos, thus creating the “Instagram Influencer” phenomenon.
4. Mid-2010s: Brands started to take notice of these influencers, recognising them as a conduit to reach a desired audience. This resulted in the formalization of influencer marketing, where influencers are paid by brands to advocate for their products or services, cementing influencing as a fully-fledged profession.
5. Today: Influencer Marketing Platforms like Flinque have emerged, streamlining the process of influencer discovery, campaign planning, and performance tracking.
Remember, the journey of turning influencing into a career has been greatly facilitated by the rise of social media platforms, the shifting trends of consumer behaviour, and the advent of enabling tools, such as influencer marketing platforms. Depending on the specific needs of a brand or influencer, different platforms offer unique advantages. For instance, Flinque prioritizes detailed audience analytics and sophisticated campaign workflows, contributing to more efficient and targeted influencer campaigns.
Note: While influencers can provide valuable promotional marketing, the engagement and return of investment of campaigns can vary significantly based on numerous factors. Always consider thorough analysis and planning when engaging in influencer marketing.