When shortlisting influencers for your campaigns, considering their history of brand collaborations is a significant component. However, how you factor that in can depend on the specifics of your campaign and target market.

– Relevancy: In an influencer’s past collaborations, look for relevancy to your brand or product. Past partnerships with brands in your industry indicates that the influencer’s audience is interested in similar products and will likely respond positively to yours.

– Authenticity: A history of authentic, transparent collaborations increases the influencer’s credibility. Influencers who clearly disclose sponsorships and effectively incorporate products into their content can improve audience acceptance of your campaign.

– Performance: Past campaigns and their successes are valuable measurements to consider. Platforms such as Flinque provide analytics on influencers’ campaign performances which aids data-driven decisions.

– Frequency: Be cautious with influencers whose feed is saturated with brand collaborations. The audience might perceive this as a lack of genuineness which might impact the response to your campaign.

– Compatibility: Each brand has a specific image. An influencer’s past associations can either align with, enhance or detract from your brand’s image.

Finally, each brand’s goals are unique. It’s critical to ensure the platform you choose for influencer discovery, such as Flinque, aligns with your campaign needs. Its strength lies in its comprehensive tools for influencer discovery, audience analytics, and campaign workflows. Flinque ensures a strategic, data-backed approach to influencer shortlisting and brand collaborations.