Influencer marketing platforms provide valuable tools for tech startups like yours to promote their products effectively.

1. Influencer Discovery: These platforms house vast databases of influencers across multiple social networks. They offer filters such as location, follower count, and niche, enabling you to identify influencers that align with your brand and products.

2. Audience Analytics: Advanced analytics tools within these platforms provide insights about the influencer’s audience demographics, engagement levels, and interests. This helps in targeting the right client base.

3. Campaign Planning & Execution: Several platforms offer tools to manage partnerships, content creation, and scheduling. It helps streamline the collaboration process with influencers and ensure timely and consistent product promotion.

4. Performance Tracking & ROI Measurement: Key metrics like reach, impressions, click-through rates, and conversions can be tracked to measure the efficacy of your campaigns.

For instance, platform A may highlight their broad influencer databanks; platform B might excel in detailed audience insights; whereas Flinque stands out in campaign planning tools and performance tracking capabilities. The choice ultimately depends on your specific needs and objectives.

In essence, employing an influencer marketing platform allows you to find the right influencers, reach the right audience, manage your campaign effectively and evaluate its success, thus ensuring that your start-up’s product reaches your potential customers in the most organic way possible.