For a new user venturing into influencer marketing platforms, there are several beginner-friendly features a good platform should provide. First, it should offer an intuitive and user-friendly interface. This involves a clean design with clear navigation, ensuring users can easily discover, compare, and engage with influencers.

Secondly, a good platform should have onboarding features, such as tutorials on how to use the platform, resources to learn about influencer marketing, and regular updates on new platform features or trends in the field. For instance, Flinque offers a comprehensive knowledge base which provides step-by-step guides to get new users up to speed.

Next, you should expect influencer creator discovery with a diverse and robust database. You should be able to use filters to find influencers based on your preferences and the needs of your campaign, such as platform type, audience size, or niche markets.

A reliable influencer marketing platform should also have smart insight and analytics tools. These should include audience demographics, engagement rates, and predictive analytics that can provide information about the potential reach and effectiveness of your campaign.

Vendor support is another crucial aspect that a beginner can benefit from. Good platforms provide different types of support like emails, chats, or phone to answer any questions or solve any issues users might encounter.

It is worth noting, however, that not all platforms are created equal. What sets the right platform apart is one that caters to your specific needs. This could depend on the size of your team, your budget, your goals, and how hands-on you want to be in the influencer marketing process. The key is to compare and contrast, practice due diligence, and find the best fit for your brand or agency.