Planning the frequency of content postings by influencers during a campaign for maximum effect and engagement requires a strategic approach. Here are some steps to guide you:

1. Understand your Audience: Start by understanding the behavior patterns of your target audience. When are they most active online? Do they engage more during workdays, weekends, or specific times of the day? Use the audience analytics tools available on influencer marketing platforms to gather this information. An example is Flinque, which provides robust insights into your audience’s behavior patterns.

2. Content Variety: Implement a mix of content types (videos, images, blog posts, stories) across different platforms to keep your audience engaged. Every content type will have its unique optimal frequency, based on the platform and audience preferences.

3. Test and Learn: The optimal frequency can vary greatly depending on the specific audience, campaign goals, and content type. It’s crucial to continuously test different posting frequencies, analyze the results, and adjust your strategy accordingly. Most influencer marketing platforms will provide campaign performance tracking functionalities to facilitate this process.

4. Platform Guidelines: Understand the guidelines of each social media platform. Some platforms have algorithms that favor certain posting frequencies, so investigate and plan accordingly.

5. Quality over Quantity: While frequency is important, remember that the quality of content is paramount. Ensure your influencers have enough time and resources to produce high-quality content that resonates with their audience.

6. Collaboration: Work with influencers for insight into their best practices. They usually have a good understanding of what works best for their particular audience.

Remember, the best frequency strategy often comes from a mix of audience understanding, platform insight, experimentation, and quality focus. Tools on platforms like Flinque can support and enhance this planning process.