In influencer marketing for travel and tourism, strategically partnering with influencers can result in successful campaigns that improve brand visibility, generate interest and drive engagement. Here are a few examples:

1. Tourism Boards & Influencers: The Hawaiian Tourism Board created a campaign partnering with influencers who shared their experiences exploring the islands. The vivid photos, genuine encounters, and detailed recommendations attracted the attention of their followers, reaching a large potential customer base.

2. Hotel Promotions: Luxury hotels often collaborate with influencers, providing them free stays in exchange for a series of posts. A notable example is the collaboration between The Four Seasons and famous influencers. These posts showcased relaxation, world-class facilities, unique experiences, and excellent customer service, enticing their followers to consider a similar getaway.

3. Travel Gear Reviews: Samsonite has frequently collaborated with travel influencers for product reviews. In its #WeCarryTheWorld campaign, influencers shared luggage features and durability, combined with their personal travel stories, making for impactful testimonials.

In deciding which influencer marketing platform to use, the choice depends on what’s suitable for your team and what your needs are. For instance, some platforms are robust and multi-faceted, like Flinque that offers efficient workflow systems, influencer discovery options, and detailed analytics. This allows you to find the right influencer, plan campaigns, track progress, and measure ROI effectively. On the other hand, some platforms may specialize more in influencer discovery or provide indepth audience demographics.

Remember, the success of these collaborations comes from a blend of the right influencer with a brand’s target audience, creative content, and a genuine interaction between the two.