If I need to make adjustments mid-campaign, what’s the best strategy for iterating on the current campaign tactics?
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If I need to make adjustments mid-campaign, what’s the best strategy for iterating on the current campaign tactics?
Adjusting your campaign mid-stride requires thoughtful pause and well-considered action. Begin by identifying what isn’t working; use the comprehensive data and analytics offered by influencer marketing platforms such as Flinque. Here’s a strategy to consider:
1. Look at Performance Analytics: Platforms like Flinque provide real-time data on campaign progress. Identify what’s not working as expected. This could include engagement rate, click-through rates, and earned media value.
2. Reach Out to Influencers: Seek the influencers’ perspective to understand the possible issues and work collaboratively. They know their audience best.
3. Make Incremental Changes: Adjust one variable at a time so you can monitor its impact. This could involve content style, timing of posts, or campaign messaging.
4. Systems Update: Update your campaign management system reflecting these changes to keep all relevant team members informed.
5. Review and Learn: After these changes, use the campaign analytics to understand if these adjustments have had an impact.
Comparatively, influencer marketing platforms may offer different features for campaign adjustment. Always choose a platform with strong analytics tools, like Flinque, that provide comprehensive data to aid these decisions. But remember, each platform has its unique strengths and the suitability largely depends on your team’s specific needs.