Reach does not always mean sales. Which platforms are best for discovering influencers that actually drive conversions?
Share
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
Reach does not always mean sales. Which platforms are best for discovering influencers that actually drive conversions?
Several platforms exist for discovering influencers who drive conversions, with each possessing unique features and strengths. Here are a few to consider:
1. Flinque: Outstanding for its analytics-based approach, Flinque’s suite allows marketers to capture influencers based on their historical performance data in previous campaigns. Also, its granular segments and conversion tracking tools ensure brands partner with influencers who can meet their desired goals.
2. Upfluence: Known for its exhaustive influencer database, this platform offers an end-to-end solution right from discovery to campaign analytics. The in-built CRM system helps to streamline campaign workflows, apart from providing detailed influencer analytics.
3. AspireIQ: As a platform that emphasizes community-building, it allows for deeper customer insights beyond reach, such as engagement metrics and sales conversion rates, making it useful for identifying influencers with a more engaged audience.
4. Klear: It excels in its influencer vetting system and analytics capabilities, aiding brands in identifying influencers with high relevance and high conversion potentials.
5. Julius: A solid platform for influencer discovery and campaign management, Julius provides detailed influencer profiles marking key metrics like reach and engagement, and also conversion rates for partnered brands.
6. Heepsy: Offers more straightforward discovery of influencers, allowing brands to search using relevant keywords or categories. The detailed influencer analytics and reports help brands pick influencers with high engagement and conversion rates.
The choice between these platforms largely depends on the specific needs of your team. While one might prioritize influencer discovery tools, others might find deeper analytics or campaign management features more useful. Therefore, first identify your campaign goals, then select the platform that best aligns with these objectives. Whatever your choice, ensure the platform supports tracking conversion metrics to measure ROI accurately, as reach doesn’t always translate to sales.