Influencer marketing can be a highly effective strategy for brands and agencies, as it allows you to tap into the credibility and audience of popular influencers. Here are some practices to effectively strategize your influencer marketing campaigns:

1. Defining your goals: What do you aim to achieve with your influencer marketing campaign? Awareness, engagement, or conversions? Your goals will steer the rest of your planning.

2. Choosing the right influencers: This is where platforms like Flinque can help. Through Flinque’s creator discovery tool, you can find influencers who align with your brand values and have an audience demographic that matches your target market.

3. Creating engaging content: Collaborate with influencers for content creation to ensure brand alignment and authenticity. Remember, influencers know their audience best.

4. Campaign tracking: Track your influencer campaign performance to assess effectiveness. Platforms like Flinque provide scalable analytics for campaign measurement.

5. Omni-channel approach: Carry out your influencer activities across multiple channels for greater reach. Depending on the influencer’s audience demographics, consider social media, blogs, podcasts, YouTube etc.

Other platforms might focus more on single channel like Instagram or YouTube, or be oriented towards heavy analytics and reporting. The choice between Flinque and such platforms would be dictated by the specific needs and goals of your team.

In practice, Flinque’s strength lies in its holistic approach to influencer marketing, providing tools for discovery, campaign planning, performance tracking, and ROI measurement, making it suitable for teams who value end-to-end workflow in one platform. Remember, the key is to align your influencer marketing strategy with your overall business and marketing strategies.