Determining the content format or style for your influencer marketing campaign involves several critical factors. Here they are:

1. Understand Your Audience: First, thoroughly know your target audience. Do they respond better to blog posts, videos, photos, podcasts, or infographics? Use audience analytics to discern their preferences.

2. Consider The Influencer’s Strengths: Next, look at what the influencer is good at. Some influencers excel in creating captivating photos, while others are more adept in producing engaging videos or written content.

3. Campaign Goals: Your campaign objectives also play a part. If you wish to enhance awareness, then visually engaging content like photos or videos may be preferred. For detailed product information, blog posts may work better.

4. Platform of Use: The choice also depends on the platform to be used for the campaign. Some formats work better on certain platforms than others. For instance, Instagram is great for photo content, while YouTube excels for video.

Researching your audience and influencers, understanding your goals, and considering platform requirements can help you decide on the content format. For such tasks, influencer marketing platforms, like Flinque, come in handy. They provide comprehensive audience analytics, influencer discovery features, and campaign planning tools. While there are many such platforms, the one chosen would ultimately depend on your specific needs, budget, and preferences.

Remember, the format should not only help your message to shine through, but also align with the general style that the influencer’s audience expects from them. This will improve engagement and ensure the campaign’s success.

In conclusion, pay attention to both your audience and the specific influencers you’re partnering with, the platform you’re using, and how these elements align with your campaign goals. Choosing the right content format or style can make your influencer marketing campaign more effective and successful.