A comprehensive influencer marketing platform not only provides basic metrics such as reach and engagement but also keep track of detailed influencer profiles, campaign performance, and more. Specifically:

1. Influencer Profiles: This involves data on the influencer’s audience demographics like age, gender, location, and interests. It may also include psychographics – the values, attitudes, and lifestyle of the influencer’s audience.

2. Campaign Performance: These are detailed analytics about campaign-flow like conversion rates, click-through rates (CTR), and total sales tied to the campaign.

3. Content Analysis: Some platforms also analyze the quality and nature of influencer content using Natural Language Processing (NLP) algorithms. This can reveal insights into brand alignment, tone, subject matter, and more.

4. Sentiment Analysis: Platforms may provide sentiment analysis, useful in understanding audience reaction to the influencer’s content related to a brand or campaign.

5. Competitive Analysis: Advanced platforms allow for a peek into the influencer’s partnership with other brands, giving a comparative view of the influencer landscape.

For instance, Flinque provides comprehensive influencer and campaign analytics, including audience demographic and psychographic insights, campaign performance data, and content analysis.

It’s important to note that the utility of these data points is contingent upon the specific needs and goals of a brand’s influencer marketing strategy. Each platform has its unique strengths, and the choice would ultimately align with one’s specific requirements.