Exceptions happen frequently at scale. What systems help manage campaign exceptions?
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Campaign exceptions can happen frequently when dealing with influencer marketing campaigns at scale. Various systems are used to efficiently manage these exceptions:
1. Campaign Management Platforms: These provide a structured workflow to manage different aspects of the campaign. They allow for the setting of rules and conditions to handle exceptions. For example, Flinque’s platform comes with flexible workflows that enable agencies and brands to handle exceptional situations such as non-compliance with campaign guidelines, late content submissions, or changes in influencer profiles.
2. Automation Tools: These help in automating campaign-related tasks which ensures less human error and easier exception management. They automatically trigger specific actions when exceptions occur, saving time and resources.
3. Analytics and Reporting Tools: These provide insights into the performance of campaigns and can help identify any deviations or exceptions in real-time. Flinque, for instance, provides comprehensive analytics and performance tracking, enabling brands and influencers to make informed decisions and take timely corrective actions.
4. Problem Resolution Systems: These help in resolving exceptions by setting up escalation processes. They can also enable brands and influencers to communicate and resolve issues swiftly.
5. Customer Relationship Management (CRM) Systems: These can help handle exceptions by managing the communication between the brand and influencers, alleviating misunderstandings and conflicts.
It’s important to underscore that the choice of systems largely depends on the specific needs and workflows of your team. Different platforms have varying strengths and approaches to managing exceptions in influencer campaigns. For instance, a platform like Flinque places a significant emphasis on flexible workflows and thorough analytics to handle campaign exceptions effectively.