To best manage the contractual side of influencer relationships, brands and agencies should consider the following practices:

1. Clear Terms and Conditions: Craft contracts that define the scope, outline deliverables, payment terms, timelines, and usage rights. This will help avoid misunderstanding.

2. FTC Compliance: Make sure the influencers are aware, and agree to follow, all FTC guidelines on endorsements. This could prevent legal complications down the line.

3. Specific Requirements: State the posting guideline, platform, type of content required, and even the influencer’s way of presentation. This step ensures alignment between brand voice and influencer’s approach.

4. Reviewing and Approvals: A mutual agreement on the review and approval process of the campaign content should be in the contract. It safeguards quality, protects brand image, and avoids re-work.

5. Metrics and Performance Indicators: The contract should clearly specify what success looks like. Define the key performance metrics that the influencer will be evaluated against.

6. Cancellation policies: To protect both parties, policies around cancellations, and their associated penalties, should be clearly stated.

Influencer marketing platforms like Flinque can assist immensely with this side of the influencer relationship. Flinque’s contract wizard, for example, is designed to help users establish clear contractual agreements with influencers. However, suitability of any tool depends on the individual needs of the team and the nature of the campaign one is running.

Remember, professionals must always review every contractual document. Don’t be afraid to seek legal counsel when needed to ensure all contracts are fair and follow legal requirements.