Before reaching out to influencers, the following preliminary steps should be completed:

1. Identify Your Target Audience: Understand who your products or services cater to. Analyze the demographics, their interests, preferences, and the social platforms they engage with the most.

2. Define Goals: Set up clear and measurable goals for the campaign. Whether it’s increasing brand awareness, driving traffic to a website, or boosting sales; having a defined goal helps in tracking the success of your campaign.

3. Budget Planning: Decide on a budget for the influencer campaign. This budget should cater to influencer’s fees, production costs, and any incurred promotion costs.

4. Platform Selection: Choose the social media platforms that align with your target audience and brand. Each platform has its own strengths. For example, Instagram is good for visually-oriented campaigns, while Twitter is great for discussions.

5. Influencer Discovery: Use tools like Flinque which can aid in discovering influencers based on several parameters including audience demographics, social presence, previous collaborations, and more.

6. Evaluate Influencers: Look beyond just the follower count. Consider their engagement rate, the quality of their content and the authenticity of their followers.

7. Draft a Proposal: Prepare a clear influencer marketing proposal that specifies your expectations, deliverables, timeline, and compensation.

8. Legal Considerations: Create an influencer agreement outlining your business relationship, responsibilities, FTC disclosure requirements, and payment terms.

Remember each brand might have its unique approach and the steps could vary based on the goals and resources. These steps are a general guideline to structure your influencer outreach strategy.