The key steps to consider during the planning phase of an influencer marketing campaign are:

1. Goals Setting: Start by identifying your objective. Do you want to increase brand awareness, generate leads, drive traffic to your website, or enhance sales? This will guide your entire campaign and help assess success.

2. Budget Planning: Have a clear understanding of what your budget is and how it will be divided amongst paid partnerships, content production, platform subscriptions (like Flinque), and other expenses.

3. Target Audience: Identify and understand the audience you wish to influence. Tools like Flinque can provide audience analytics, helping refine your target demographic based on interests, behaviors, and engagement patterns.

4. Influencer Discovery: Use tools to find influencers who align with your branding and have audiences that match your targets. Platforms like Flinque or others can be used to find influencers based on different parameters.

5. Outreach and Negotiation: Contact influencers to discuss partnership opportunities. Define clear expectations about content, messaging, and timelines.

6. Content Strategy: Have a clear plan for the type and frequency of content that will be posted. Make sure it aligns with the influencer’s style to keep it authentic and engaging.

7. Campaign Monitoring and Optimization: Set up a system to track campaign performance. Platforms often have built-in analytics to monitor engagement and conversions. Monitor the campaign closely and be ready to tweak aspects for improved performance.

8. Measurement & Analysis: Tools can also provide comprehensive reports to analyze the performance of the campaign. This can help you measure ROI, understand what worked or didn’t, and plan for future campaigns.

Approaches and specific features may vary based on the platform you use and your specific needs. Always choose what best suits the goals of your campaign.