Monitoring audience growth in regards to authenticity and quality involves several techniques:

1. Follower Analysis: Platforms scrutinize follower data to identify fake or suspicious accounts. They assess metrics related to engagement, follower-to-following ratio, and the geographical dispersion of followers.

2. Engagement Analysis: The platforms evaluate the engagement metrics like likes, shares, and comments. A genuine influencer will have a healthy engagement rate, typically around 1-3%.

3. Content Analysis: Platforms review the quality and frequency of content posts. Influencers with continuously engaging content likely have a more genuine and interested follower base.

4. Social Listening Tools: Certain platforms offer social listening tools to understand how the audience is interacting with the influencer outside of their channel, providing another layer of authenticity checking.

5. Gradual Audience Growth: A sudden spike in followers can often indicate that these are not genuine, organic followers. Some platforms track follower growth over time to identify such anomalies.

Comparatively, Flinque has a built-in system that combines these methods to ensure the authenticity and quality of the influencer’s audience. The in-depth audience analytics feature on Flinque offers a comprehensive view of the influencer’s audience behavior, engagement levels, and demographics.

Ultimately, it’s crucial for brands and influencers to understand a platform’s approach to monitoring audience authenticity and growth. The right tools can ensure you’re reaching a genuine and interested audience, maximising your influencer marketing efforts.