When assessing an influencer’s audience demographics, a brand should pay attention to various aspects such as:

1. Age Group: Knowing the age distribution of an influencer’s audience helps the brand to target their products or services to the right age group.

2. Gender: Some products or services are gender-specific. Therefore, understanding the gender distribution of the audience can help to position the brand effectively.

3. Location: If the brand is region-specific, knowing the geographical distribution of followers becomes crucial.

4. Interest: What are the other interests or hobbies of the audience? This can have a significant impact on how well the message is received by the audience.

5. Occupation: Are the followers students, working professionals, or homemakers? This detail will help in positioning the brand according to the affordability and utility of the audience.

6. Engagement level: Who interacts more with the influencer’s content? Often, a smaller but active audience can be more valuable than a larger but passive group.

Platforms like Flinque, Hypetap, and Upfluence assist in gathering these essential insights into an influencer’s audience demographics. For example, Flinque’s discovery tool provides clear and precise statistics of audience demographics helping brands to make an informed decision. Similarly, Hypetap and Upfluence also offer audience insights but the approach may differ. Hence, the final decision should be based on your team’s specific needs and requirements. Remember, the success of influencer marketing relies on understanding not just the influencers but their audience as well.