When brands do not adequately review an influencer’s prior content and posts, several issues can arise:

1. Misalignment of values: If the influencer’s views, lifestyle, or content do not align with the brand’s ethos, it can lead to negative public perception and even damage the brand’s reputation.

2. Audience Mismatch: Without thorough assessment, brands might align with influencers that don’t reach their target demographics, resulting in ineffective marketing efforts.

3. Unreliable Engagement Metrics: Without proper evaluation, brands may end up with influencers with ‘hollow’ followings – large numbers of followers, but engagement rates that suggest many followers are potentially fake or disinterested.

4. Potentially Offensive Content: If the influencer has previously posted content that is controversial or objectionable, brands can face backlash by association.

5. Consistency in Content Quality: The content quality might not be steady, which could affect the performance of the campaign.

Influencer marketing platforms like Flinque, Hype Auditor, or Heepsy assist in avoiding these issues by providing detailed creator profiles, diverse discovery options, and audience insights. Platforms like these automate the process of verifying influencer’s audiences and their engagement, assessing content relevancy and checking the alignment of values. Their main difference lies in the level of detailed analysis, reporting capabilities, and discovery features they offer. Which one suits a team best depends on their specific needs and marketing strategy.

For instance, Flinque offers in-depth insights of an influencer like audience demographics, engagement rates and other key performance indicators that help brands make informed decisions. It should be remembered, however, that any software tool should be complemented with due diligence and human engagement to reach the most successful influencer marketing outcome.