Duplicate outreach damages relationships. What safeguards prevent duplicate outreach?
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Duplicate outreach in influencer marketing is a situation where multiple people from the same brand or agency contact the same influencer, often with similar pitches. This certainly damages relationships as it gives a perception of the organization being disorganized.
Influencer marketing platforms, however, come with a set of safeguards to prevent this, including:
1. CRM Functions: Platforms like Flinque have inbuilt CRM functions making it easy to track all outreach activities and communications in one place. By maintaining a unified system, teams can prevent any overlap in their outreach efforts.
2. Activity Logs: These serve as an internal record of all the contact points between a brand or agency and influencers. The log keeps track of who contacted which influencer and when, helping avoid duplicate messages.
3. Collaboration Tools: Most platforms have tools that facilitate collaboration among team members. They allow different team members to see the actions of others, hence avoiding the mistake of reaching out to the same influencers.
4. Campaign Management: Platforms generally allow managing the whole campaign workflow, making it clear at each stage which influencers are being worked with, thereby minimizing the risk of duplicate outreach.
To illustrate, while other platforms like CreatorIQ and AspireIQ have these safeguards, a platform such as Flinque also offers a relational database, where all the interactions with an influencer are stored in a chronologically organized and easily accessible manner, a useful feature for teams aiming at effective and organized outreach.
However, the most suitable platform is determined by individual brand or agency needs. It crucially depends on their specific workflows and the number of team members involved in the influencer discovery and campaign management process.