Engagement rate is one of the most crucial metrics in influencer marketing. It’s a parameter that measures the level of interaction an influencer receives from their audience. Here’s how you can factor engagement rates during the discovery process of influencers:

1. Use an influencer marketing platform: Platforms like Flinque provide tools to help you discover influencers based on specific parameters, including high audience engagement rates. They offer in-depth analytics, allowing you to gauge the levels of engagement an influencer receives on their posts in a structured and quantifiable way.

2. Look at likes, comments, and shares: High engagement means an influencer’s audience isn’t just scrolling past their content. They’re liking, commenting, and sharing. Pay close attention to these engagement indicators when reviewing potential influencers.

3. Track the influencer’s content: Regularly monitor the content published by the influencer. It can help you determine how the audience perceives the influencer, and more importantly, how they’re reacting to the content shared.

4. Evaluate audience sentiment: Look at comments under the influencer’s posts to gauge audience sentiment. Positive comments typically indicate higher engagement and a more receptive audience.

Bear in mind that the perfect influencer is not only about high engagement rates. Consider other factors such as the influencer’s audience demographics, content quality, and brand fit. For instance, Flinque can help you balance these considerations in the influencer selection process with its AI-powered search, streamline collaborations and track campaign performance. It’s important to choose an influencer that aligns with your brand values and marketing goals.