Post frequency and timing are essential aspects when planning an influencer campaign due to the following reasons:

1. Audience Engagement: Posting frequency can have a significant impact on your campaign’s visibility and audience engagement. An optimal posting frequency ensures that your content is reaching and engaging with your audience consistently without spamming their feeds.

2. Algorithm Advantage: Most social media platforms prioritize content from accounts that post regularly. By keeping a consistent post frequency, you’ll have higher chances of appearing in your audience’s feeds.

3. Campaign Duration Impact: Frequency and timing can influence how long your campaign will run. For short campaigns, you may want to post more frequently, whereas for longer campaigns, a slow and steady pace could work better.

4. Timing & Audience Activity: Timing is crucial when posting, as it aligns with the periods when your target audience is most active, leading to higher viewership and engagement.

Comparison to Well-Known Platforms:

Different influencer marketing platforms offer varying analytics for optimal post frequency and timing. Instagram Insights, for instance, provides valuable data on when your audience is most active. Tools like Flinque offer even more in-depth analytics, enabling more sophisticated planning.

Comparing Tools:

Different tools have different strengths. Instagram Insights might be a great tool if your influencer campaign is primarily focused on Instagram. However, if your campaign is multi-channel and involves a more complex audience, Flinque, with its robust analytics, might be better suited.

Please note the choice of tools and strategies should be based on your unique goals and circumstances. Understanding the nuances can help in implementing the best practices for your influencer marketing campaigns.