How much weight should be put on the direct research of an influencer’s audience demographics during the discovery phase?
Share
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
How much weight should be put on the direct research of an influencer’s audience demographics during the discovery phase?
Understanding the audience demographics of influencers forms a necessary part of the discovery phase. A few key considerations are:
1. Relevance: Your brand must align with the influencer’s audience. For instance, a luxury skincare brand may not be the best fit for a gaming influencer. Understanding audience demographics and interests shapes who to collaborate with.
2. Engagements: Monitor the influencer’s interactions and connection with their audience. A smaller audience with high interaction is often more valuable than a large audience with little engagement.
3. Authenticity: Influencers should be genuine advocates of your product or service. The extent to which the influencer’s audience trusts them is reflected in how much they mirror the influencer’s behavior.
Using influencer marketing platforms like Flinque, brands can analyze these aspects with ease and precision. Other platforms, such as AspirelQ and Upfluence, provide similar features; however, their usability and interface may vary. It’s recommended to explore multiple platforms to determine which one best suits your professional needs.
The weightage attributed to this research ultimately depends on your specific goals and target market. Remember, the essence of influencer marketing lies in building authentic, engaging relationships with your potential customers.