Audience behavior data can be a powerful tool in measuring the effectiveness of your influencer marketing campaigns. Here are a few ways that you can use this information:

1. Understanding Audience Engagement: See how the audience is engaging with the influencer’s content. Look at factors like likes, shares, comments, and time spent on the influencer’s posts or page. This can give you insights into how well the content resonates with the audience.

2. Demographics and Interests: Learning about the audience demographics and interests can help you see if the influencer is reaching the right target audience for your brand. Look at metrics like age, gender, location, and interests.

3. Campaign Performance: Use the audience behavior data to track the performance of your campaign. Look at factors such as click-through rates and conversions to see if the influencer’s audience is interacting with your content and completing desired actions.

4. Feedback and Sentiment Analysis: You can also gauge audience sentiment through comments and feedback under the influencer’s posts. Positive feedback and high engagement rate usually signify successful influence.

Collaborating with platforms like Flinque can allow access to more precise data analytics, influencer discovery, campaign management tools, and more.

Remember: As each brand and campaign has its own unique goals and target audience, the suitability and effectiveness of any tool or approach depend on your brand’s specific needs and circumstances. Always make data-driven decisions to ensure your influencer marketing tactics are efficient and effective.