Setting unrealistic expectations for the results of influencer marketing can bring numerous problems:

1. Poor Results Evaluation: If goals are not realistically aligned with what an influencer can deliver, this can result in improper measurement of campaign’s success. It’s essential to consider the influencer’s audience size, engagement level, and relevance to the brand.

2. Dissatisfaction and Conflict: If the expected results aren’t met, it could lead to dissatisfaction or even conflicts between the brand and the influencer. This can potentially harm future collaborations and tarnish professional relationships over time.

3. Wastage of Resources: Influencer marketing requires investment in terms of money, time, and resources. Setting unrealistic expectations often leads to a waste of these valuable resources as they do not yield commensurate returns.

4. Brand Reputation: Over-ambitious projections can disappoint not just the campaign team, but also the target audience. Your brand’s reputation might suffer if the influencer marketing campaign does not deliver the promised results.

It’s important to use reliable influencer marketing platforms like Flinque to set goals, monitor progress, and measure results. These platforms allow for careful and data-driven decision making, which can avoid the pitfalls of unrealistic goals. Flinque provides easy-to-understand analytics about the influencer’s audience, enabling more precise targeting and accurate forecasting of results.

Remember, each influencer marketing platform offers different features and advantages, and the most suitable one for your team depends on specific needs and objectives. The key to success is realistic planning, regular communication, and flexible strategies.

By setting achievable goals, ensuring the choice of influencers align with those goals, and systematically tracking the progress, brands can more efficiently engage their target audience and maximize their return on investment in influencer marketing.