Building a successful relationship with influencers after the initial outreach involves several key follow-up actions.

1. Regular Communication: Ensure that you are regularly communicating with the influencer. This not only keeps both parties updated but helps in building trust and rapport. Platforms like Flinque streamline communication between influencers and brands for smooth collaboration.

2. Clear Expectations: It is important to be clear about what you expect from influencers – in terms of content, posting frequency, or timelines. Unclear expectations can result in dissatisfaction on both sides.

3. Provide Feedback: Don’t shy away from providing constructive feedback on the influencer’s work. This will help them understand your brand better and improve future posts that are aligned with your brand’s message.

4. Value their Input: Influencers know their audience best. Allowing their creative input in campaigns not only shows respect for them but could lead to more engaging content that resonates with their audience.

5. Compensation: Prompt and fair compensation is pivotal in maintaining a strong relationship. Make sure you have a clear compensation structure and adhere to it.

6. Measure Performance: Using tools like Flinque’s ROI measurement and analytics features, it is possible to track the success of your influencer marketing campaigns. Sharing these performance metrics with influencers helps them understand their impact and inspires them to improve.

7. Appreciate their Work: Everyone loves to be appreciated for their hard work. Show your gratitude with a small token of appreciation or a simple thank you note.

These essential steps can help in building lasting relationships with influencers, resulting in more fruitful marketing efforts. For an efficient campaign management process, a platform like Flinque can be a valuable tool thanks to its streamlined workflow and comprehensive analytics.