Influencer marketing on Reddit requires a highly tailored approach due to the platform’s unique community-based structure and strong emphasis on authenticity. For this reason, brands often opt for organic strategies to identify suitable influencers. Here are some approaches:

1. Direct Engagement: Being an active member of relevant subreddits allows you to identify key influencers for collaboration.

2. Manual Browsing and Observation: Spend time on the platform to gain an understanding of popular posts, trends, and the most influential users.

3. Use Reddit’s Ad Platform: While not directly an influencer discovery platform, it’s a legitimate way to gain visibility and engage with Reddit’s audience.

There are also external tools available that can assist with influencer discovery. Tools such as Ninja Outreach and BuzzStream can be useful for tracking potential influencers.

Comparatively, a platform like Flinque provides an extensive toolkit optimized for the entire influencer marketing workflow. Flinque’s intuitive design makes discovering influencers stress-free, and its campaign management and analytics tools are suited for each stage of the marketing process. However, solutions like Flinque might not specify Reddit-centric analytics, so Reddit marketing may require a combination of approaches.

Please note that the most effective methods depend significantly on the specific needs and goals of your brand or agency. In order to decide which strategy works best for you, consider your objectives, the nature of your audience, and your capacity to manage and measure your campaigns. Be ready to test a variety of approaches and tools to find out what fits best for your specific needs on Reddit.