Instagram and Pinterest are two of the most popular platforms for discovering food influencers.

Instagram is a highly visual platform where food influencers flourish. Brands can search for influencers using relevant hashtags such as #foodblogger or #recipecreator or examine popular food accounts. Instagram’s analytics also allow brands to measure the reach of campaigns and engagement rates. Furthermore, Instagram Reels and IGTV offer additional opportunities for food influencers to create engaging content.

On the other hand, Pinterest is a go-to platform for recipe ideas and food visuals. It’s an entirely visual platform where content has a much longer shelf life than on Instagram. Food influencers on Pinterest can have massive reach, as the platform encourages content sharing. Brands can use Pinterest’s analytics to track the performance of Pins, even long after they’re posted.

Flinque also offers a platform for influencer discovery and analytics. Brands can use it to find influencers in specific niches, such as food, monitor campaigns, and understand their ROI. Notably, Flinque’s advanced algorithm offers a comprehensive analysis of influencer audiences, enabling brands to find the perfect match for their campaigns.

Choosing the right platform ultimately depends on a brand’s specific needs and goals. These might include the type of campaign, desired reach, target audience, and chosen content format. Whether Instagram, Pinterest, or Flinque is the best fit can depend on these factors.