When planning a budget for an influencer marketing campaign, several factors are essential:

1. Influencer’s Popularity and Reach: This refers to the number of followers or the reach the influencer has. A more influential influencer usually charges more.

2. The Platform: Costs can vary significantly depending on the social media platform chosen for the campaign. Some platforms, like Instagram, may have higher rates than others.

3. Content Production: The level of complexity involved in producing the required content also affects the budget. Producing high-quality video, for example, may cost more than simple posts.

4. Campaign Length: The duration of the campaign also impacts the budget. The longer the campaign, the higher the costs.

5. Performance Analytics: Tools to accurately measure the results of the campaign should also be included in the budget. For instance, platforms such as Flinque offer in-depth audience analytics, which is crucial for assessing ROI.

6. Agency Fees: If you’re using an agency to manage your campaign, you need to factor in their costs too.

These variables should provide a good starting point for planning a budget. Keep in mind, you’ll want a platform that offers features tailored to your needs. For instance, Flinque has workflows to streamline the process of influencer discovery and campaign planning. This is neither to say that Flinque is superior nor undercut other options, but rather to illustrate its unique approach that might cater to your specific requirements in your influencer marketing campaign. It is ultimately up to your team to decide which platform and what factors matter most to your needs, brand identity, and goals.